Overview
The community marketing campaign for this online English learning platform has the core message: “Tailored English courses for you.”
The project features three characters representing different users, showing how learning English can be diverse and open. We highlight that English isn’t just for certain professions or identities, and an open mindset brings unexpected benefits. Project Content: Three videos, event webpage, ads, and social media promotion.
The project features three characters representing different users, showing how learning English can be diverse and open. We highlight that English isn’t just for certain professions or identities, and an open mindset brings unexpected benefits. Project Content: Three videos, event webpage, ads, and social media promotion.
ROLE
・Collaborate with brand copywriters, backend web developers, and ad specialists to design webpages, and create marketing materials, and social media.
・Work with the video production team to plan the photoshoot for the three characters and oversee video footage and art direction.
・Work with the video production team to plan the photoshoot for the three characters and oversee video footage and art direction.
Character Introduction
・Nezha Li: The 三太子 is a lively and approachable Taiwanese deity who loves traveling and making friends. He wants to learn English to connect with people worldwide and share Taiwan’s culture.
・Princess Ariel: A young learner aiming to expand her influence and interact with international audiences.
・Mars Wang: A tech-savvy learner interested in online forums and the digital world.
・Princess Ariel: A young learner aiming to expand her influence and interact with international audiences.
・Mars Wang: A tech-savvy learner interested in online forums and the digital world.
