Overview
As a B2B campaign, this Knorr brand guide was designed to empower sales teams in persuading restaurant executive chefs that Knorr’s products are essential for cost efficiency, time savings, and consistent high quality in professional kitchens. By providing a structured and visually compelling toolkit, the brand guide helps Knorr representatives effectively showcase how its solutions support streamlined operations and superior culinary results.
As a B2B campaign, this Knorr brand guide was designed to empower sales teams in persuading restaurant executive chefs that Knorr’s products are essential for cost efficiency, time savings, and consistent high quality in professional kitchens. By providing a structured and visually compelling toolkit, the brand guide helps Knorr representatives effectively showcase how its solutions support streamlined operations and superior culinary results.
To resonate with busy chefs, the advertising strategy was built around bold, visually impactful concepts that instantly communicate the product’s benefits. The creative direction focused on rich textures, authentic flavors, and effortless preparation, ensuring that the messaging is both persuasive and easy to grasp at a glance.
RESULTs
・36% increase in chef engagement with Knorr’s B2B marketing materials.
・45% improvement in sales team effectiveness when presenting to chefs.
・25% growth in product trial rates due to visually compelling brand storytelling.
・36% increase in chef engagement with Knorr’s B2B marketing materials.
・45% improvement in sales team effectiveness when presenting to chefs.
・25% growth in product trial rates due to visually compelling brand storytelling.
ROLE
Served as project lead, crafting ad proposals aligned with the client's provided copy. Coordinated shoot details and visual compositions, followed by ad compositing, retouching, and design of print materials.
Served as project lead, crafting ad proposals aligned with the client's provided copy. Coordinated shoot details and visual compositions, followed by ad compositing, retouching, and design of print materials.
