Overview
This project aimed to create an engaging website using storytelling and mission-based gaming. Users could sign up, take product quizzes, connect to LINE Official Account, and earn points through daily missions. A Member-Get-Member (MGM) system was also integrated to boost engagement and traffic.
This project aimed to create an engaging website using storytelling and mission-based gaming. Users could sign up, take product quizzes, connect to LINE Official Account, and earn points through daily missions. A Member-Get-Member (MGM) system was also integrated to boost engagement and traffic.
Key Challenges
・Low engagement: Previous campaigns lacked interactive elements.
・Ineffective onboarding: The sign-up process was confusing and time-consuming.
・Limited retention: Users had little motivation to return.
・Low engagement: Previous campaigns lacked interactive elements.
・Ineffective onboarding: The sign-up process was confusing and time-consuming.
・Limited retention: Users had little motivation to return.
Design Approach
・Simplified onboarding with guided sign-up and progress indicators.
・Gamification & storytelling to keep users engaged.
・MGM referral system to encourage social interaction.
・Daily missions & rewards to drive long-term retention.
・Simplified onboarding with guided sign-up and progress indicators.
・Gamification & storytelling to keep users engaged.
・MGM referral system to encourage social interaction.
・Daily missions & rewards to drive long-term retention.
Results
The campaign outperformed similar efforts by 1.5x, achieving:
・+35% user engagement through interactive storytelling.
・+40% website traffic via mission-based incentives.
・25% new users acquired through referrals.
・Lower drop-off rate, improving the user journey.
・+35% user engagement through interactive storytelling.
・+40% website traffic via mission-based incentives.
・25% new users acquired through referrals.
・Lower drop-off rate, improving the user journey.
Role
Led project planning, user flow design, and gamification mechanics. Executed website visual design, collaborating with copywriters for content and developers to ensure visual consistency, interactivity, and seamless deployment.
Led project planning, user flow design, and gamification mechanics. Executed website visual design, collaborating with copywriters for content and developers to ensure visual consistency, interactivity, and seamless deployment.
