Overview
TutorABC, an online English learning platform, appointed Xuan as its brand ambassador. Drawing on his experience in learning English and creating an English-speaking environment for his children, Xuan embodies the platform’s mission to connect with both adults and children.
During the pandemic, the platform promoted self-improvement with its core message, "Easy Learning, Simple Practice." Offering personalized courses and rich resources, TutorABC helps learners improve their English skills from home in a relaxed and engaging way.
Role
1. Planned and supervised the ambassador's photoshoot.
2. Collaborated with copywriters, web developers, and advertising personnel to design web pages, marketing materials, and social media assets.
3. Collaborated with the video team to ensure visual quality and art direction during filming.
2. Collaborated with copywriters, web developers, and advertising personnel to design web pages, marketing materials, and social media assets.
3. Collaborated with the video team to ensure visual quality and art direction during filming.
Landing page
We launched two landing pages: one promoting self-learning strategies during the pandemic, and another introducing key learning methods. Using Xuan’s images, videos, and student stories, the pages emphasize the value of self-challenge and growth. Through integrated e-commerce, users can easily purchase courses, access free learning tools, and explore other offerings, ensuring full access to TutorABC’s services.
